Protect your Brand Name
Brand name means unique name, symbol, logo, design, sound, graphics, color or shapes which distinguishes one brand name with another. A brand name is establishes by investing a lot of effort. Thereby, protecting it comes under the same task. People or companies try their best that their chosen brand is not a part of another’s companies.
So, when we talk about protecting the brand name, there comes the trademark. It means that providing your Brand a shield which would not be infringed by any other companies. By trade marking of brand name means that registering your brand name under the Trademarks Act. Now once you registered your trademark, no one can use that name or symbol, logo, sounds, tagline etc. for his own purpose.
How to Protect?
The strongest type of protection for brand is registering through trademark. Brand works like an identity of the business of a company.
- Choose your name first of your entire product. Then make a list and compare your name with another’s same product.
- Research other similar names online. Look whether customers will get confuse or not with your name with another.
- Create your own unique mark. Use your label name to create a stylized mark. A stylized mark includes a select type of font, size and color.
- To make people aware of your brand name. You must put the label on your product. Distribute it as far as possible so that commerce sector identifies your name before and it will create a common law. Even before registration.
- Register your trademark on the state level. Fill the application form and submit it.
- Registration should be done by the authorized person.
- Submit it by on line or off line. Could even sign on a legal document or an affidavit can also be issued.
- Protect your brand name from unnecessary infringement.
Conclusion
Be very careful in registering your brand name. Because it is good to see that no one should copy your brand but it is also necessary to see whether your brand name doesn’t match with any other. This would be Trademark Infringement. Thus, it is always recommended to apply Trademark with the help of a Trademark Attorney only.
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