Introduction
Trademark is any symbol, any mark, logo, emblem, sign or any words that is legally registered and use for the representation of the company or corporate entity.
A trademark, trade mark, or trade-mark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks.
The aim behind the trademark is to differentiate with the other companies and entity and use to represent the company or the entity.
A Trademark not only provides the owner the rights to use the mark but also helps from preventing others from using the same mark. But the limitation is that it cannot prevent the others from making or selling the things under completely different symbol. a person uses TM for trademark , SM for service mark, an R for Federal registration.
Why Trademark is Important?
- Trademark helps in representing the brands reputation. Trademarks help in influencing the customer to buy their products and helps in recognition. Customer’s purchasing decision is driven by the brand and trademark. Because it is easily assessable in the market. The customers in the crowded place can easily recognize the brand and will not be willing to find any other alternative.
- It acts as an efficient and a effective tool of communication to attract the customer’s attention.
- Trademark is a very useful way to communicate with the customers. A single logo or symbol can convey the reputation of your brand, the aims and the objectives of the company as customer are valuable assets of the business.
- Recognition and no. of customers are attracted by the ratings and rankings of the products on the social media.
- Trademarks are the business’s most useful asset. And it grows with the company’s expansion. It can prevent the customers from confusion with the other brands.
- It creates a feeling of security and a positive environment towards the employees.
- Your trademark will never get terminate or expire. It is a forever earned recognition and image attached to the brand.
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