Co-op Promotional Agreement
This Co-op Promotional Agreement (“Agreement”) is made and effective this ________ (Date), by and between (“Vendor”)___________________________________ (name
and address) and (“Reseller”) __________________________________ (name and
address).
Vendor sells products under the trade name ________________________ (“Product).
Reseller resells and/or promotes the sale of many goods.
Vendor and Reseller desire to arrange for Vendor to supply the following materials and pay to Reseller for Reseller’s promotion of the Product as set forth herein.
Therefore, in consideration of the foregoing, it is agreed:
1. Product Promotion.
Reseller agrees to provide the following special promotion or promotions of the Product (“Promotion”): ___________________________________________. Reseller will take the necessary steps to insure the Promotion is timely and completely carried out by doing one or more of the following, as appropriate: delivering through messenger or other
service to each of Reseller’s selling locations or outlets the promotional material (s) and/or products described in this Agreement, informing local managers that Vendor’s
personnel will be present to provide additional training and or support, and the dates of the training and support, and/or confirming with local managers that Reseller’s obligations are being timely completed. If the Promotion involves placement of Vendor’s advertising in a catalog, tabloid or circular insert, Reseller shall insure that such advertisement or insertion, if any, is made exactly as specified in this Agreement…..
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